• by Amy Corr  @MediaPostOTL, May 22, 2014

Olson Engage, the public relations, social media and experiential division of Olson, has been named social media agency of record for Sharp Electronics. Rokkan previously handled the work. The new assignment expands Olson's existing relationship with Sharp. Olson was named agency of record for Sharp's consumer products advertising, digital and design duties in January. New work includes leading social media and content marketing strategy and execution for all of the company's consumer products in the United States, including the flagship AQUOS television line. The agency change was based on positive early results Olson garnered from rebranding Sharp's AQUOS TV line and redesigning the AQUOS website.