Resource was named digital agency of record for Nestle Toll House, following a review. JWT/Digitaria was the incumbent. Resource will be responsible for all the brand's digital marketing efforts,
including strategy, content development, social media and search. The account will be handled out of the agency's Columbus headquarters, where it currently handles digital marketing efforts for a
number of other Nestle/Purina brands, including DiGiorno, California Pizza Kitchen, Purina Cat Chow and Tidy Cats. The agency was also selected to redesign and reposition VeryBestBaking.com, Nestle's
digital hub for baking brands including Nestle Toll House, Nestle Carnation Milk, Libby's Pumpkin and Nestle Kits. The site currently offers baking tips, seasonal recipes and how-to videos and hosts a
baking community. "Resource has pushed the boundaries on a number of Nestle brands and proven themselves a creative and collaborative digital marketing partner," said Al Multari, President of Baking.
"They offered up some fresh insights and innovative strategies that we look forward to applying to Nestle Toll House. Digital will play a lead role in our marketing efforts going forward as we
leverage the passion people have for this brand and celebrate its storied 75th
anniversary." Nestle Toll House spent $422,000 on Internet media in 2013, up from $231,000 in 2012, according
to Kantar Media. That number does not include social media, online video, paid search and mobile elements.