Gulf Coast Vision Taps Lucid Advertising For AOR Duties

Gulf Coast Vision Center (GCVC) is appointing Lucid Advertising as agency of record to provide an entire suite of digital and traditional advertising services, including website development; an SEO and content program; direct mail; and search engine and social media advertising, to help increase awareness, build preference and drive sales for the 48-year-old eye care company.
There was no formal review--GCVC selected the agency based on its healthcare expertise.
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