Gulf Coast Vision Center (GCVC) is appointing Lucid Advertising as agency of record to provide an entire suite of digital and traditional advertising services, including website development; an SEO
and content program; direct mail; and search engine and social media advertising, to help increase awareness, build preference and drive sales for the 48-year-old eye care company.
There was no
formal review--GCVC selected the agency based on its healthcare expertise.
