Textron Specialized Vehicles Inc. has named Kansas City, MO-based ad agency Barkley as its Agency of Record for the E-Z-GO brand, makers of golf carts and other personalized and utility vehicles.  

Barkley will provide creative and strategic services to “further establish golf cart retailer as a household name among consumers and the golf industry,” according to the company.   

Barkley’s remit includes consumer and industry research, brand leadership, communications strategy development, campaign development and execution, design, media planning and buying, public relations and influencer strategy, and email strategy.   

The first creative work from Barkley will appear at the PGA (Professional Golfers’ Association of America) Show in January 2023.