CP+B partnered with the National Marine Manufacturers Association (NMMA), producers of the Progressive Insurance Miami International Boat Show, to rebrand the event for its 75th year in 2016. The
event, taking place February 11-15, 2016, is relocating to a new venue on Virginia Key at the Miami Marine Stadium Park and Basin. The agency will create new branding and design content consisting of
TV, radio, digital, print and out-of-home advertising. "CP+B's reputation as a powerhouse global creative team with an understanding of the Miami market will help NMMA re-position the Miami
International Boat Show in its new location and raise the bar on marketing efforts," said Thom Dammrich, President of the National Marine Manufacturers Association.