Wheelhouse Labs will be responsible for developing new brand campaigns to promote the client's portfolio of plant-based, gluten free, vegetarian products. Dr. Praeger’s frozen foods are available in stores nationwide.The company was launched in 1994 by two cardiothoracic surgeons.
Dr Praeger's says it intends to leverage its pioneering approach to natural, sensible food and win in the daily nutrition and taste space. Wheelhouse Labs' work will focus on building awareness, drive appetite appeal and position the brand as an everyday go-to meal.
New creative is scheduled to go live right before Memorial Day.