PricewaterhouseCoopers awarded Lowe global creative duties on its advertising account.
Authentic frozen yogurt brand Red Mango selected The Richards Group as its advertising agency of record, charged with brand and creative development, strategic planning, public relations, event marketing and online initiatives.
Compass Bank awarded GSD&M Idea City creative duties on its $10 million advertising account. Crispin Porter + Bogusky previously handled the account.
Insurance company USAA has parted ways with Deutsch New York and placed its $15 million account in review.
Droga5 has been named lead agency for Method Products.
New Balance tapped Mother New York as its brand agency.
PGR Media was named media agency of record for Azamara Cruises and Celebrity Cruises. MPG had handled media chores since 2002.
Grey New York has been selected as advertising agency of record for Interstate Bakeries Corporation, following a review. IBC's brands include Wonder Bread, Home Pride, Beefsteak and Nature's Pride. The agency will be responsible for all integrated communications and provide strategic planning, creative execution, media planning, digital and shopper marketing.
Mohawk Industries, a floor covering manufacturer and distributor, named Cramer-Krasselt as its advertising agency of record. The agency's Milwaukee office will handle media for the Karastan flooring brand as well as all brand planning, creative and public relations through its subsidiary CKPR for the flagship Mohawk brand. Marc USA previously handled the account. Media spending is approximately $10 million.
Kirshenbaum Bond + Partners, Cossette, AgencySacks and ML Rogers are the four agencies competing for Waterford Wedgwood USA's creative and media chores, estimated at $5 million.