Elysian Hotels and Resort tapped zig as its agency of record following a review. The agency will launch the Elysian brand on a global scale, beginning with its flagship property, Elysian Chicago. Zig's new digital group will handle the creation of a Web site, and oversee all digital and online marketing efforts.

Carat, Universal McCann, PHD and Horizon are the four agencies vying for Cadbury Adams USA's $115 million media account.

Old Navy selected Crispin Porter + Bogusky as lead creative agency on its $200 million advertising account.

Hill Holliday, JWT, GSD&M's Idea City and incumbent The Richards Group are the four agencies in contention for creative duties on Home Depot's $580 million account.

Levitra tapped Euro RSCG as lead creative agency on its $70 million advertising account. BBDO previously handled the account.

General Motors consolidated its customer relationship management programs with Interpublic Group agencies Campbell-Ewald and Mullen. The assignment includes CRM Lifecycle communications for leads, owners and conquests, including marketing to GM Card members.

Moroch was named media planning agency of record for Mexicana de Aviacion (Mexicana Airlines). This is part of a strategic alliance with vrtccom, the Los Angeles outpost of Mexican agency Vértice. Moroch will handle the media planning and buying while vrtccom will handle the strategic planning and creative. The account is valued at $7 million.

Incumbent Kirshenbaum Bond + Partners, Cramer-Krasselt and TM Advertising are the three agencies competing for creative and media duties on the $35 million Edward Jones account.

McKinney, Young & Rubicam, Lowe and incumbent The Kaplan Thaler Group are the four agencies competing for creative duties on Outback Steakhouse's $90 million advertising account.

Pepsi-Cola North America is looking for creative ideas from Omnicom Group agencies aside from BBDO, its creative agency of record.