JonesWorks added WTRMLN WTR, a beverage made from cold-pressed juiced watermelon and Trust Fund Beauty, a line of nail polishes, to its roster. WTRMLN WTR consists only of raw watermelon and organic lemon juice. It has the calorie and sugar equivalent to coconut water and high in Vitamins A and C. Trust Fund Beauty nail polishes are 100% vegan, 7-free, non-toxic and cruelty free.

Nashville-based restaurant brand Logan's Roadhouse named Butler, Shine, Stern & Partners (BSSP) as its marketing and advertising agency of record, following a review. The review was managed by Amber Brown Communications. Zimmerman previously handled the account and did not participate in the review. "We are investing in refreshing our entire brand and are excited about giving current and new consumers the true roadhouse experience through our environment, menu, service, and more," said Van Popering, chief marketing officer at Logan's Roadhouse. "BSSP understands the restaurant category and impressed us with their ability to create communications strategies and campaigns that engage consumers …

BFG Communications, already digital and social media agency of record for Church's Chicken, now added Instagram duties to its work for the brand. The agency will manage all Instagram posts, content and promotions. BFG was named digital AOR for Church's Chicken in March 2015, elevating the brand's social media presence.

Cub Cadet, a manufacturer of outdoor power equipment, named Colle+McVoy as its advertising agency of record, following a review. Brunner Pittsburgh previously handled the account. Colle+McVoy will lead strategic planning, creative, media buying, and digital for Cub Cadet's line of performance power equipment for residential and commercial lines of business. The review was handled by RCG: The Rojek Consulting Group, a Midwest-based marketing consulting firm. "Colle+McVoy impressed us with their comprehensive and strategically integrated approach to build on Cub Cadet's momentum and make our brand even stronger into the future," said Heidi Ketvertis, senior director of marketing for Cub Cadet. …

Hub Strategy and Communication was named agency of record for Texture (formerly Next Issue Media), a technology company whose mobile app provides users access to magazines from Conde Nast, Hearst, Meredith, News Corp. and Time Inc. The account, previously handled by Eleven Inc., was won following a review. The account will be led out of the agency's San Francisco office under the direction of co-partners and creative directors D.J. O'Neil and Peter Judd, along with account leads Chris Ferko and Elaine Smith. The agency launched a rebranding campaign for Texture on Oct. 1 under the new brand name and identity, …

Scatena Daniels added Susan G. Komen San Diego (Komen San Diego) to its roster of clients. The agency will handle media relations, strategic leadership and community outreach services for the next two years. Since its inception in 1995, Komen San Diego has raised more than $13 million to fund local nonprofits that provide services from free diagnostic mammograms and surgeries to meal delivery, childcare and temporary financial aid. "We are thrilled to be working with Komen San Diego," said Arika Daniels, founding partner of Scatena Daniels. "Their passion for finding a cure for breast cancer and funding life changing programs …

Colle+McVoy was named agency of record for Invisalign Clear Aligners, charged with strategic planning, creative and digital chores. Wunderman San Francisco previously handled the account. "The Colle+McVoy team demonstrated the ability to create a very powerful, integrated plan for our Invisalign brand," said Lisa Weseley, senior director, North America marketing, Align Technology. "I'm excited we are partnering to develop dynamic, cohesive experiences for consumers and dental professionals that take our brand to the next level." Invisalign spent $8.3 million on measured media in 2014 and $5.9 million the first six months of 2015, according to Kantar Media.

Following a review, Venables Bell & Partners won the Blue Moon account. Integer was the incumbent agency and when the review launched, the Blue Moon stated that Integer would remain on the roster and focus on retail marketing. The win comes just a short time after the agency picked up the Leinenkugel's brand, a sibling MillerCoors beer. "VB&P has demonstrated through its award-winning work on brands like Google and Audi that it has a keen understanding of how to move the needle with millennial consumers for sophisticated brands," said Blue Moon in a memo to distributors. "VB&P will leverage its …

National restaurant franchise, The Tilted Kilt, tapped re:group as its agency of record, following a review. "We are very pleased to have the opportunity to help The Tilted Kilt achieve its business objectives," said Janet Muhleman, president of re:group. Added Torie Lynch, re:group's chief marketing officer: "The Tilted Kilt is excited about the partnership. We look forward to working together and are celebrating the current and future success of the Tilted Kilt brand."

Arketi Group was tapped by Path-Tec, a specimen management solutions provider, to relaunch its brand identity and website. The agency will update Path-Tec's logo and redesign its collateral strategy, including corporate and product brochures, email templates and trade show materials. With the help of its technology platform, SpectraPath, Path-Tec works with laboratories to improve supply and kit management, inventory management, specimen and supply logistics, and client management. In addition, SpectraPath's mobile component, SpectraLink, provides users with real-time job and data capture to track deliveries and specimen pickups. "Path-Tec had simply outgrown our brand. The advances we made in our specimen …