New York agency DiMassimo Brand Advertising will launch a new ad campaign this summer for Comcast.
Red Robot has been selected to provide website design, tagline/logo development, email marketing, strategic consulting, and media buying services for The Rick Smith Golf Institute (RSGI).
Draft Chicago has been chosen by Loews Cineplex Entertainment to create a new design for Loews's retail environment and in-theatre concession areas. Draft will be responsible for development of a new concession-area strategy, in addition to the testing of new creative designs and merchandising tools.
The California Lottery commission approved an emergency extension of its contract with Grey Worldwide, Los Angeles, pending the conclusion of their long-running agency review.
Campbell-Ewald will design the American Heart Association's first paid-advertising effort. The agency beat out Arnold, Boston; DDB, Chicago and Dallas; and Publicis in Mid-America in Dallas for the account.
Scottrade Financial Services has selected Gearon Hoffman to produce a series of national television commercials. The assignment was made following a review of undisclosed agencies in New York, Boston and St. Louis. Total media spending for Scottrade is expected to exceed $20 million in 2003. The account was previously handled in-house.
Arnold Worldwide-St. Louis has won The Jefferson National Parks Association (JNPA) account. JNPA is the non-profit partner that supports educational and historical activities of the Jefferson National Expansion Memorial, including the Gateway Arch in St. Louis. Arnold Worldwide-St. Louis will create an integrated print, broadcast, outdoor and website campaign this summer to boost awareness of JNPA and support the launch of a new, customized Gateway Arch license plate that will be offered to Missouri motorists later this year.
Gap is shopping for a creative agency for two of its major brands. The company has opened discussions with Omnicom group.
Ten New York-based agencies have been invited to pitch the estimated $90 million dollar Andrew Jergens account. Those in the running are: Kirshenbaum Bond & Partners, Cliff Freeman & Partners, Merkley Newman Harty Partners, Berlin Cameron/Red Cell, Arnold Worldwide, Avrett Free & Ginsberg, Hill, Holliday, Connors, Cosmopulos, Bartle Bogle Hegarty, Fallon and Margeotes Fertitta & Partners. Consultant AAR Partners will conduct the search.
General Motors Corp. has opened a review to consolidate media planning and buying for its Saab, Daewoo and Vauxhall brands in the U.K. Initiative Media and Universal McCann are the incumbents.