BIZ DEV: Crossmedia Wins U.S. Bank

Crossmedia was named media agency of record for U.S. Bank, following a review. Empower MediaMarketing previously handled the account.

The account will be handled out of Crossmedia's New York office. Work will include planning, buying and real-time analytics. Creative is handled by Carmichael Lynch, based in Minneapolis.

"Our analytics capabilities clearly made a difference for the team at U.S. Bank," said Lee Beale, managing director for Crossmedia. "It was our ability to hold a magnifying glass to the company's business and clearly articulate those challenges and opportunities."

U.S. Bank spent $58.5 million on measured media in 2015 and $31.2 million the first half of 2016, per Kantar Media.

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