• by Amy Corr  @MediaPostOTL, June 9, 2014

Cuties, a brand of California Clementines and Mandarins from Sun Pacific, hired Bailey Lauerman, as its agency of record. The agency is charged with brand strategy, creative development, media strategy, planning and placement and public relations for Cuties, as well as additional brands and products within the Sun Pacific portfolio. "We were very focused on finding a partner that was culturally compatible with our team, in addition to having phenomenal strategy and creative work," said Victoria Nuevo-Celeste, vice president of marketing for Sun Pacific. "Bailey Lauerman demonstrated a deep understanding of our business and a passion for our products. Our new partnership will be vital as we continue to bring sweet, delicious, easy to peel Cuties and other branded fruit to American families." Bailey Lauerman's first assignment is preparing new Cuties work for the Produce Marketing Association's Fresh Summit Convention + Expo in October, with consumer work debuting shortly thereafter -- all with an eye toward Cuties season, which runs from November through April. "We may be many miles from Southern California, but our agricultural Nebraska roots give us a great appreciation for Sun Pacific's orchard farming operations and the rapid growth potential of the Cuties brand," said Andy Fletcher, chief executive officer for Bailey Lauerman.