BIZ DEV: The Partnership Wins Whynatte Latte

Whynatte Latte, a canned, ready-to-drink coffee/latte, named Atlanta-based agency, The Partnership, as its agency of record. The beverage, also based in Atlanta, is currently available at retail supermarkets, convenience stores, bars and restaurants in Atlanta and Boston, and online via its e-commerce site. The account had previously been handled in-house and was won following an informal review. The Partnership will handle a variety of digital and traditional media duties and help Whynatte expand into additional retail cities and locations. Director Peter Farrelly and actor Owen Wilson are investors in the company, after becoming fans of the product while filming in Atlanta.

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