• by Amy Corr  @MediaPostOTL, June 11, 2014

Jackson Hewitt Tax Services named SS+K as its creative advertising agency of record, and Allscope Media as its media agency, following a review. 22squared previously handled the work. SS+K was tapped to handle a rebranding effort to empower consumers and franchisees. Marketing elements will center on Jackson Hewitt as the financial partner for hardworking Americans. "SS+K will be collaborating with Jackson Hewitt to drive innovation in branding, customer engagement and loyalty, building on Jackson Hewitt's strong brand, established national footprint and award winning business model," said Dave Prokupek, Jackson Hewitt's new CEO. "Our industry is undergoing rapid change and SS+K has the vision to help differentiate the Jackson Hewitt brand and to drive sales." The campaign will include online, offline and direct marketing components. Jackson Hewitt spent $6.7 million on measured media in 2013, down from $15.1 million spent in 2012, according to Kantar Media..