• by Amy Corr  @MediaPostOTL, June 26, 2014

160over90 has added a series of new clients to its portfolio, spanning healthcare and high-end consumer products. Ferrari North America, Under Armour, Destination Maternity Corporation, Mars Drinks and Aria Health have tapped 160over90's east coast office for various projects. Ferrari North America tapped the agency to refresh its Corso Pilota Mont-Tremblant welcome kit, the first touch point in an exclusive program that invites Ferrari owners to Quebec to drive in their "natural habitat" on a racetrack. For Under Armour, the agency will help tell the story of the brand's new ClutchFit shoe technology for athletes by creating an online video series to illustrate the flexible "second skin" fit and feel of ClutchFit shoes. Destination Maternity Corporation assigned the agency to create and execute a targeted email marketing effort designed for expecting mothers. Mars Drinks awarded the agency branding efforts on its latest brewer, an espresso machine for the workplace. 160over90 will develop the brand identity, including name and logo, as well as materials to support the upcoming product launch. Lastly, Aria Health, a health care provider in Northeast Philadelphia and Lower Bucks County, tapped 160over90 for branding efforts that will span its three hospitals and network of outpatient centers and primary care physicians.