• by Amy Corr  @MediaPostOTL, June 30, 2014

Gravity Media has been awarded Comcast’s Xfinity multicultural account and will focus on the Asian, Arabic and Brazilian U.S. markets as well as other targeted ethnic markets throughout the country. The agency will develop strategy and creative while managing media for targeted markets to promote Xfinity's product offerings, inclusive of television, phone, internet, and integrated home services, such as home security and monitoring. "As we continue to expand the programming and core offerings of the Xfinity brand, we need partners who understand the nuances and unique cultures of our customers," stated Jose Velez Silva, senior director of multicultural marketing communications, Comcast Cable. "Gravity Media has been selected based upon their proven record of success to deliver key communities across the nation."