Plante Moran, the accounting, tax, consulting and wealth management firm, has named VMLY&R as its agency of record.
VMLY&R was selected following a competitive review and will be responsible for creative and strategic campaign work and media strategy. The agency will also lead digital transformation efforts to enhance the brand experience across Plante Moran platforms.
The work will be run from VMLY&R’s Michigan offices in Detroit and Kalamazoo. Plante Moran is also headquartered in Michigan.