• by Larissa Faw , December 29, 2020

The  BMW Group Mexico (BMW, MINI, BMW Motorrad) and BMW Group San Luis Potosí Plant have appointed FCB Mexico as agency partner to manage creative and digital strategy.

The incumbent agencies were Publicis and BNN, the latter handling the digital part of Mini and BMW.

A competitive pitch for the assignment involved many top agencies in the Mexican advertising market all battling for the country’s largest pitch of the year.