Alpha Foods Appoints Mischief As First AOR

Alpha Foods is appointing Mischief @ No Fixed Address as the plant-based brand’s first agency of record. Originally launched in 2015, Alpha Foods will partner with the agency to develop the brand’s voice and strategic positioning throughout 2021. Alpha’s mission is to reach a broader range of consumers as the category becomes more mainstream.

The agency landed the account without a formal review. The company directly approached the shop based on previous work for other clients.

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