Jaguar Land Rover Selects Dentsu Aegis For Global Media
- by Steve McClellan @mp_mcclellan, December 26, 2017
Dentsu Aegis Network has been selected by Jaguar Land Rover to service it $500 million global media account after a review, subject to final contract talks, according to press reports.
The incumbent, Mindshare, has had the assignment for 17 years.
The Drum reports that the car maker has selected DAN and that the parties are in contract negotiations.
A spokesman for the car maker told The Drum no final decision had been made.
