Chicken of the Sea selected Campbell-Ewald as its agency of record. The account will be handled out of the agency's Los Angeles office and will include account strategy, creative, production, and media planning and buying. First work, launching in spring 2011, will be comprised of radio, online video, digital and social media elements.
Coca-Cola consolidated creative in Central and Southern Europe regions with McCann Erickson, a current roster agency.
Strategis has been named as social media agency of record for My Grandma's Coffeecakes, a twenty-year-old company based in the Hyde Park section of Boston. Billings were not disclosed. The agency will create and develop a strategy for the company's Facebook, Twitter and LinkedIn pages, and handle email marketing and Blogger outreach.
Red Square Agency was named agency of record for Cherokee Nation Entertainment, operator of seven Cherokee Casinos, four hotels and two golf courses in Oklahoma.
Captain Morgan tapped Anomaly to handle its global creative advertising account, valued at $30 million. Grey New York previously handled the work.
Capital One placed its media buying and planning account, estimated at $600 million, in review. MediaVest presently handles the work.
The Giant Screen Cinema Association tapped Rattle Advertising to help prepare a variety of marketing material and a social media campaign to inform their membership about the new "certification" for giant screen cinemas.
Arnold Worldwide has partnered with A.T. Cross Company on a global strategy assignment aimed at reestablishing the brand in the digital age. The assignment is the first in a relationship that will include a full-scale marketing campaign.
Euro RSCG Worldwide was awarded the pan-European business for Granini, a juice brand in Europe. The agency is opening Euro RSCG Frankfurt, where the account will be handled.
Vendor Inc. was awarded the brand advertising account for HomeAway. The campaign will launch during the Super Bowl on February 6, 2011. The campaign also includes online advertising, social media and digital elements.