• Beck's - Mother
    Anheuser-Busch InBev consolidated its $40 million global account for Beck's beer with Mother.
  • Doner - Various accounts
    Doner scored creative chores for Choice Hotels and Harman Audio brands. Combined billing for both brands is estimated at $60 million.
  • Smashburger - Cactus
    Smashburger hired Cactus as its agency of record. The agency will handle brand advertising, national promotions and media buying duties.
  • Walt Disney Co.
    The Walt Disney Co. placed its massive media account, estimated at $1 billion, in review. Starcom currently handles the work.
  • Draftfcb - Sharpie, Expo and Prismacolor
    Draftfcb rode off with media chores for Sharpie, Expo and Prismacolor brands.
  • BBDO New York - Arby's
    Arby's tapped BBDO New York as its national advertising agency of record. Merkley + Partners previously handled the work.
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