• by Larissa Faw , December 21, 2018

Haribo is appointing Barkley as the gummi and candy brand's digital and social agency of record following a competitive review.

The incumbent agency was Boulder-based Room 214. 

The remit includes expanding brand awareness beyond the well-known Goldbears  to other products like Starmix and Twin Snakes.

The Kansas City-based agency will also be developing a social media strategy to support the launch of Haribo’s new sour sub-brand called Haribo Z!ng in early 2019.