SK+G Advertising was named media buying agency for Allegiant Travel Company. Previously, Allegiant handled all media planning and buying in-house.
Publicis Kaplan Thaler and MediaVest have been awarded the advertising and media business for Tri Honda Dealer Advertising Association, which is comprised of 60 Honda automobile dealerships serving New York, New Jersey and Connecticut. Publicis Kaplan Thaler will handle the creative assignment and MediaVest will oversee all media planning and buying duties. The agencies will work across advertising, digital and social media.
i.d.e.a. was retained by Hot Spring Spas to provide creative branding development duties.
DDB Canada will continue its partnership with the Canadian Tourism Commission for another five-year term. DDB Canada’s Vancouver office will collaborate with the CTC to develop marketing communications programs to drive travelers to Canada.
Trex Company named Cuker Interactive its digital agency of record.
Lenovo named We Are Social as its global social media agency of record, following a review.
MEC India was named media agency for Britannia Foods. The account is estimated at $30 million.
Atmosphere Proximity was tapped to lead brand strategy and marketing for the Economist in North America.
Tempur-Pedic International selected Carmichael Lynch as its creative agency of record following a review. In addition, Carmichael Lynch Spong was named public relations agency of record.
SK+G Advertising was selected by Solaire Resort & Casino Manila, to provide advertising and design consultation as well as creative development for the brand. The resort is set to open in March 2013.