Joe’s Crab Shack awarded McCann Erickson its creative account and Universal McCann its media planning and buying account.

The Gate Worldwide has added DUXIANA, a Swedish-based manufacturer of high-quality beds, to its client roster after an agency review. Print, radio and digital work, aimed at an upscale audience, is expected to break in the first quarter of 2013. JL Media continues to handle media chores.

Fruit of the Loom tapped CP+B as its creative and media agency, replacing The Richards Group.