The Home Depot has selected BBDO as its new creative agency after a review. The incumbent was The Richards Group, which the company fired last year after founder Stan Richards made racist comments during a meeting concerning another client, Motel 6.
The selection follows a separate media review by the company which was completed in January where BBDO sibling shop OMD prevailed.
The company issued a statement: “We’re thrilled about our new partnership with BBDO. They do a fantastic job of combining art and science throughout the creative process, which with our new shared relationship with OMD, will create great synergy in our strategy. This relationship reflects our internal team’s partnership to create new and exciting customer experiences together."