Barclays US Consumer Bank has appointed Publicis Groupe’s Team One to serve as its agency of record for strategic and creative marketing.
The client is a co-branded credit card issuer and financial services partner in the United States.
The award follows a formal review that was initiated earlier this year.
The Barclays marketing leadership team will collaborate with Team One on the overall strategy and delivery of key marketing initiatives across its credit card portfolio and Barclays-branded assets that include online savings accounts, personal loans and Premier League sponsorship activations in the United States.
The appointment is effective immediately and the agency’s initial work is expected to debut in early 2023.
The review was managed by Joanne Davis Consulting in New York.