Jack Daniel’s Tennessee Whiskey named BBDO India its integrated communications agency for the Indian market, following a competitive review.
The agency will
handle creative for the Indian market and localization of global campaigns, as well as social and retail design for the spirits maker.
Brown-Forman, the makers of Jack
Daniel’s, consider India a strategic emerging market for the Jack Daniel’s family of brands.
BBDO is part of Omnicom Group.
Vinay Joshi, marketing manager, Indian
subcontinent and maldives at Brown-Forman, said: “We are sure BBDO India will add immense value through its energy and creativity and help the brand to build meaningful
differences with consumers even more effectively."