• by Fern Siegel , December 4, 2022

Little & Company was chosen as Pacific Foods' lead strategy and creative agency after a review. Pacific Foods offers a variety of organic food and beverages.

The incumbent was 72andSunny.

The new agency's executions will include video, audio, out of home, digital and social media assets, as well as an ongoing website partnership. New work will break in August 2023.

“Our relationship with Pacific Foods has naturally evolved over the past two years of working together,” said Joe Cecere, president-Chief Creative Officer of Little & Company.

Little & Company’s partnership with Pacific Foods began in 2019 as the lead website agency. The first iteration of the website launched Nov. 1. Email and SEO strategy and management was later included in the remit.

Little & Company clients include Lowe’s, Gap, Buffalo Wild Wings, Securian Financial and Land O’Lakes.