• by Larissa Faw , January 29, 2021

Reckitt Benckiser (RB) has awarded more of its business to Publicis Groupe following a competitive pitch. The Groupe will now manage RB Health’s Central European media strategy, digital planning and purchasing via Publicis Media. This includes Germany, Austria, Switzerland, Denmark, Sweden, Finland and Norway. 

RB Hygiene has also consolidated its offline media duties with Publicis Media across Germany, Austria and Switzerland. Initiative Media previously serviced both of these accounts.

This expansion follows existing relationships between the two companies that include Zenith managing media planning and buying and data and analytics for the Health, Hygiene, Vitamins and Supplements (VMS) divisions in the U.S.