Arnold was tapped to handle creative chores on New Balance's $12 million advertising account. Both BBDO and Mother previously handled the work.

Mitsubishi tapped 180 Los Angeles to handle its North American creative chores. Traffic previously handled the account. In addition, Schematic was awarded digital work for the brand.

The California Lottery placed its advertising account in review. Up for grabs is a five-year contract, worth an estimated $30 million annually, with the possibility for a two-year extension. BBDO West and PHD, the incumbent creative and media agencies, respectively, will defend.

Colle+McVoy was named agency of record for Explore Minnesota Tourism, the state agency responsible for promoting travel in Minnesota. The agency will handle strategic planning, advertising, media planning, online/electronic marketing, social marketing, promotional materials and public relations.

Lufthansa placed its global media account, estimated at $100 million, in review. Mindshare currently handles the work.

Applegate Farms, manufacturer of organic convenience deli meat, has chosen Looney Advertising & New Media, in partnership with Electric Vine Interactive, to handle all corporate communications including branding, strategic planning, creative development, digital development and media planning. Billings are estimated at $5 million for 2011.

Kraft Foods tapped mcgarrybowen to handle creative chores on three brands: Chips Ahoy, Fig Newtons and Nabisco 100-Calorie Packs. Draftfcb New York previously handled the work.

Nationwide hired Bailey Lauerman to handle its Midwest Region Agent Marketing Co-ops. The agency will provide account management, media planning and buying and other marketing services. Bailey Lauerman assumes responsibility for the brand's Midwest region, including Nationwide's home territory of Ohio.

Partners + Napier was tapped by Metz & Associates, a provider of personalized dining and support services, to handle brand strategy and communications duties. First work will begin in Q3 of 2010. The agency will also handle promotion work for Metz & Associates franchises, including T.G.I. Friday's, Ruth's Chris Steakhouse, Krispy Kreme and Lucky's SportHouse.

Kahlúa tapped TBWA/Chiat/Day New York to handle its global advertising duties. TBWA already handles global work for several of Pernod Ricard's brands including Absolut, Martell and Royal Salute. TBWA/Chiat/Day New York is already responsible for Jameson Irish Whiskey brand communications in North America.