Propel fitness water shifted creative duties on its $70 million advertising account from Element 79 to Goodby, Silverstein & Partners.
Kraft tapped Draftfcb Mexico to handle creative chores on its powder beverage brand, Clight.
The Travel Channel named Moroch Partners as its marketing/branding agency of record, to serve as the lead on creative duties and provide strategic development and counsel on marketing functions. The first project, a print, broadcast and online campaign promoting Bizarre Foods with Andrew Zimmern, launches February 18.
Lowe was tapped to handle creative and media chores for the Aruba Tourism Authority, following a review. Fitzgerald + Co. previously handled the account, valued at $10 million.
Double A, a Thai paper firm, tapped Mendelsohn/Zien as its U.S. creative and media agency of record.
The Step2 Company, a manufacturer of large-format, rotationally molded children's toys, named Marcus Thomas, Cleveland, as agency of record, responsible for branding, research, creative and media chores.
The Mexico Tourist Board tapped Ypartnership to handle its cooperative advertising program. The account is valued at $45 million.
Avon tapped Kirshenbaum Bond & Partners to handle creative chores on its estimated $70 million global fragrance account.
L.L. Bean placed the creative portion of its $40 million account in review. The agency does not have a creative agency of record but uses a series of agencies for its assignments.
Paint manufacturer Benjamin Moore selected AKQA as its interactive agency of record. The agency will be working with Benjamin Moore on its overall digital strategy, which includes web development projects as well as the integration of digital into its marketing mix.