The Mexico Tourist Board tapped Ypartnership to handle its cooperative advertising program. The account is valued at $45 million.

The Step2 Company, a manufacturer of large-format, rotationally molded children's toys, named Marcus Thomas, Cleveland, as agency of record, responsible for branding, research, creative and media chores.

Double A, a Thai paper firm, tapped Mendelsohn/Zien as its U.S. creative and media agency of record.

Lowe was tapped to handle creative and media chores for the Aruba Tourism Authority, following a review. Fitzgerald + Co. previously handled the account, valued at $10 million.

The Travel Channel named Moroch Partners as its marketing/branding agency of record, to serve as the lead on creative duties and provide strategic development and counsel on marketing functions. The first project, a print, broadcast and online campaign promoting Bizarre Foods with Andrew Zimmern, launches February 18.

Kraft tapped Draftfcb Mexico to handle creative chores on its powder beverage brand, Clight.

Propel fitness water shifted creative duties on its $70 million advertising account from Element 79 to Goodby, Silverstein & Partners.

Mahindra, a line of Indian-made vehicles slated to launch in the U.S. market, named StrawberryFrog as its agency of record. The account is valued at $30 million.

Euro RSCG was tapped as lead creative agency on LendingTree's $225 million ad account. Incumbent Mullen continues to handle media planning and buying via its mediaHUB unit. Mullen will also handle select creative projects.

Citing a conflict, BBDO has withdrawn from the Atlantis Paradise Island resort review. Merkley + Partners and ML Rogers remain in contention for the $20 million account.