OMD; Starcom, pitching with sister shop Digitas; Universal McCann; and Avenue A/Razorfish are vying for the media portion of Bank of America's $250 million account.

Citing a conflict, BBDO has withdrawn from the Atlantis Paradise Island resort review. Merkley + Partners and ML Rogers remain in contention for the $20 million account.

Euro RSCG was tapped as lead creative agency on LendingTree's $225 million ad account. Incumbent Mullen continues to handle media planning and buying via its mediaHUB unit. Mullen will also handle select creative projects.

Sears Holdings Corporation named OgilvyOne as its Direct Marketing and Customer Relationship Management agency of record. The agency will develop and manage the strategic redesign, execution, testing and ongoing optimization of targeted marketing programs for both the Sears and Kmart brands. This is Sears Holdings first CRM agency appointment. The direct and email marketing was previously handled by multiple agencies. Ogilvy will service the account from its New York and Chicago offices.

Wendy's has moved some of its creative chores on its $435 million account from Saatchi & Saatchi to Kirshenbaum Bond & Partners.

Collective Brands, parent company to Payless ShoeSource, Stride-Rite and Keds, has placed its $84 million media account in review. The company recently split with its media agency, Mediaedge:cia.

BBDO Atlanta, Merkley + Partners and ML Rogers are the three agencies vying for the $20 million Atlantis Paradise Island creative and media work.

Marken International selected TTD as its first advertising agency of record for its newest brand, Day 6 Bicycles.

Gorton's selected TargetCast tcm to handle media strategy, planning and buying. Spending was not released.

Chevrolet tapped Sanders/Wingo to handle its African American, urban and youth marketing account. Carol H. Williams Advertising previously handled the work.