Mischief Named Anytime Fitness' Creative AOR

Anytime Fitness has selected Mischief @ No Fixed Address as its global creative agency.

The agency's remit is for both brand development and creating campaigns for the fitness company, which was founded in 2002 in Minnesota with a radical idea: a 24/7 fitness and health club. The company operates more than 4,000 franchised locations in 50 countries.

Mischief has won other AOR accounts this year, including WYNK Cannabis selzer in late May and FanDuel Casino in mid-July.

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