The agency will be responsible for creative, strategic, analytical, social and media services as the brand expands its advertising and marketing investments.
The appointment followed a formal review.
The agency said it will apply proprietary tools and programs in an effort to broaden EchoPark’s cultural relevance and engage with new audiences.
“Our mission is to ensure the car browsing, shopping, buying, and selling process is inspirational, exciting, transparent, and fun,” stated Dino Bernacchi, EchoPark’s CMO. VaynerMedia, he added, has “a proven track record of building real emotional connections with consumers …Their disruptive approach makes them the perfect partner for us.”
EchoPark is part of Charlotte, NC-based automotive retailer Sonic Automotive.