The Digital Edge (TDE), Mediaedge:cia's interactive communications division, has been named digital agency of record for Cadbury Schweppes Americas Beverages. The Digital Edge will handle all
strategic digital planning, buying and execution duties for Dr Pepper, 7 Up, Sunkist, Diet Rite, Snapple, Motts and other Cadbury-Schweppes beverages. Spending was not released.
