• by Amy Corr  @MediaPostOTL, December 7, 2015

Audio products company Jabra tapped Gyro London as its lead global creative and strategic agency, following a four-way pitch, overseen by CreativeBrief. Gyro London will lead the account, with support from the Singapore, Munich, Paris and Cincinnati offices. "Jabra is all about a commitment to making life sound better through research, insights and expertise in sound," said Rolf Berntsson, senior director of marketing creation at Jabra. "With Gyro we have found the perfect partner to take our brand as well as our business in headsets and audio solutions to the next level. We were impressed with their global network and their truly collaborative approach to working together. That, alongside their creative and strategic acumen will help us drive our brand forward and help showcase how sound has the power to allow people to do more in every aspect of their lives." Gyro London also recently added Teradata, Columbia Threadneedle Investments, Watco UK flooring products and Corbion to its client roster. Jabra spent $763,000 on measured media in 2014, according to Kantar Media.