The BAM Connection (BAM) was awarded work for Aptus Health, formerly known as Physicians Interactive. The agency has been working with Physician's Interactive since July to position and launch a new
company that brings all of its affiliate companies together as one brand. The new brand, Aptus Health, officially launched in November, and reflects a new brand positioning, brand architecture and
brand vision. The BAM Connection developed a website, launch video and office signage. This marks the latest healthcare-related win garnered by the agency since its inception, including work for
Valeant Pharmaceutical on multiple brands and the American Heart Association/American Stroke Association. "As healthcare marketers ourselves, it was crucial for us to identify an agency partner that
fully understands this unique space to represent us," said Brian Robinson, chief marketing officer of Aptus Health. "It was clear from the get-go that The BAM Connection had the industry expertise and
the creative chops needed to meet the strategic and creative challenges inherent in transitioning an existing company, comprised of multiple brands, to a new company with a single vision, represented
by a single brand."