• Overture Films - PHD
    PHD was awarded media duties on the $80 million Overture Films account. Horizon Media and Palisades Media were finalists in the review.
  • Targetbase - John Deere
    Targetbase picked up direct marketing chores on John Deere's worldwide commercial and consumer equipment accounts.
  • Beck's
    Beck's beer placed its $20 million advertising account in review. Incumbent Ground Zero will not defend.
  • Cramer-Krasselt - CareFirst Blue Cross & Blue Shield
    Cramer-Krasselt/Hampel Stefanides New York was awarded creative duties for CareFirst Blue Cross & Blue Shield's $3 million account. Arnold Worldwide previously handled the account.
  • Pernod Ricard
    Pernod Ricard placed its global media account, estimated at $200 million, in review. Carat currently handles the North American portion of the work.
  • SABMiller - MEC Global Solutions
    SABMiller tapped MEC Global Solutions, the international client consulting division of MEC, to handle its brand communications planning work, which was previously handled in-house. The assignment does not affect current media relationships. Starcom remains SAB Miller's longtime media agency.
  • Cundari SFP - Butterfield Bank
    Cundari SFP won the branding assignment for Butterfield Bank, Bermuda's largest independent bank.
  • 72andSunny - Discovery Channel
    72andSunny was named creative agency of record for the Discovery Channel. The agency will oversee all U.S. strategic and creative duties, including spearheading a network-wide rebrand debuting on- and off-air in October.
  • AT&T - BBDO
    BBDO was named lead agency for AT&T's estimated $3.3 billion account. GSD&M remains on the company's agency roster, reporting to BBDO.
  • Oscar Mayer - Ogilvy & Mather
    Kraft Foods awarded creative chores on its $60 million Oscar Mayer account to Ogilvy & Mather Chicago. The assignment will cover marketing communications. The agency bested DDB Chicago and mcgarrybowen for the win.
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