Beck's beer placed its $20 million advertising account in review. Incumbent Ground Zero will not defend.

Targetbase picked up direct marketing chores on John Deere's worldwide commercial and consumer equipment accounts.

PHD was awarded media duties on the $80 million Overture Films account. Horizon Media and Palisades Media were finalists in the review.

Big Lots awarded creative duties on its $50 million account to Amalgamated. The agency bested Merkley + Partners, Bernstein-Rein and The Richards Group for the win. SBC Advertising previously handled the account.

Michelin North America consolidated media planning and buying for all its product lines and brands in the United States, Canada and Mexico at MediaCom. The assignment will include passenger car & light truck tires, as well as commercial truck tires, and tires for the agriculture, earthmover, aviation, motorcycle and bicycle segments. The assignment also covers Michelin Maps and Guides and TCI Tire Centers, LLC tire distribution network. Michelin will retain its roster of creative agencies on the $112 million account.

BMW Financial Services selected G2 Direct & Digital as its marketing agency of record, following a search that was spearheaded by Hasan + Co. of Raleigh, N.C. G2 will work on direct mail, interactive, collateral, CRM and branding for the products and services offered within the BMW and MINI Financial Services divisions.

Crispin, Porter + Bogusky was tapped by American Express to handle creative chores on Open, its small business owner division. Ogilvy & Mather previously handled the work on the $55 million account.

Amazon.com hired Fly, formerly known as RowenWarren, to develop interactive campaigns for several of its categories. The agency is developing creative and handling media buying for campaigns on behalf of Amazon.com's Grocery category; Unbox, one of Amazon's Digital category products; and Endless.com, the shoe and handbag Web site.

Following a mandatory review, MARC USA retained the $30 million Pennsylvania Lottery account.

Incumbent Carmichael Lynch, The Martin Agency, Cramer-Krasselt and SS&K are the four remaining agencies vying for Porsche's $40 million advertising account.