PHD was awarded media duties on the $80 million Overture Films account. Horizon Media and Palisades Media were finalists in the review.
Targetbase picked up direct marketing chores on John Deere's worldwide commercial and consumer equipment accounts.
Beck's beer placed its $20 million advertising account in review. Incumbent Ground Zero will not defend.
Cramer-Krasselt/Hampel Stefanides New York was awarded creative duties for CareFirst Blue Cross & Blue Shield's $3 million account. Arnold Worldwide previously handled the account.
Pernod Ricard placed its global media account, estimated at $200 million, in review. Carat currently handles the North American portion of the work.
SABMiller tapped MEC Global Solutions, the international client consulting division of MEC, to handle its brand communications planning work, which was previously handled in-house. The assignment does not affect current media relationships. Starcom remains SAB Miller's longtime media agency.
Cundari SFP won the branding assignment for Butterfield Bank, Bermuda's largest independent bank.
72andSunny was named creative agency of record for the Discovery Channel. The agency will oversee all U.S. strategic and creative duties, including spearheading a network-wide rebrand debuting on- and off-air in October.
BBDO was named lead agency for AT&T's estimated $3.3 billion account. GSD&M remains on the company's agency roster, reporting to BBDO.
Kraft Foods awarded creative chores on its $60 million Oscar Mayer account to Ogilvy & Mather Chicago. The assignment will cover marketing communications. The agency bested DDB Chicago and mcgarrybowen for the win.