• Applebee's - McCann Erickson
    McCann Erickson was awarded creative chores on the estimated $180 million Applebee's account. The agency bested TBWA/Chiat/Day for the win.
  • Lopez Negrete
    Miller Brewing tapped Lopez Negrete to handle creative chores on Miller Lite's $40 million Hispanic account.
  • Naked - Johnson & Johnson
    Naked, JWT and Sandbox were awarded Johnson & Johnson's U.S. communications planning assignment.
  • deutschMedia - International Speedway Corporation
    deutschMedia was named media agency of record for International Speedway Corporation. Mediaedge:cia previously handled the account.
  • Sony PlayStation
    Sony PlayStation's $100 million account has been placed in review. TBWA/Chiat/Day previously handled the account.
  • Oscar Mayer - Ogilvy & Mather
    Kraft Foods awarded creative chores on its $60 million Oscar Mayer account to Ogilvy & Mather Chicago. The assignment will cover marketing communications. The agency bested DDB Chicago and mcgarrybowen for the win.
  • AT&T - BBDO
    BBDO was named lead agency for AT&T's estimated $3.3 billion account. GSD&M remains on the company's agency roster, reporting to BBDO.
  • Dell - BBDO
    Dell has parted ways with BBDO, which handled its consumer TV and print work.
  • mediaHUB - Timberland
    mediaHUB from Mullen has been named media agency of record for Timberland, a footwear and apparel brand. mediaHUB will handle planning, buying and analytics, across all media platforms. The agency bested three finalists for the win.
  • Applebee's
    TBWA/Chiat/Day and McCann Erickson are the two remaining agencies competing for creative duties on Applebee's estimated $180 million account.
« Previous EntriesNext Entries »