by on Jul 16, 3:15 PM
Sony PlayStation's $100 million account has been placed in review. TBWA/Chiat/Day previously handled the account.
by on Jul 16, 3:15 PM
deutschMedia was named media agency of record for International Speedway Corporation. Mediaedge:cia previously handled the account.
by on Jul 16, 3:15 PM
Naked, JWT and Sandbox were awarded Johnson & Johnson's U.S. communications planning assignment.
by on Jul 16, 3:15 PM
Miller Brewing tapped Lopez Negrete to handle creative chores on Miller Lite's $40 million Hispanic account.
by on Jul 16, 3:15 PM
McCann Erickson was awarded creative chores on the estimated $180 million Applebee's account. The agency bested TBWA/Chiat/Day for the win.
by on Jul 16, 3:15 PM
Incumbent Carmichael Lynch, The Martin Agency, Cramer-Krasselt and SS&K are the four remaining agencies vying for Porsche's $40 million advertising account.
by on Jul 16, 3:15 PM
Following a mandatory review, MARC USA retained the $30 million Pennsylvania Lottery account.
by on Jul 9, 6:23 PM
Wieden + Kennedy was named lead global strategic and creative agency for Nokia's estimated $300 million mobile phones account. The agency will begin working on marketing projects this fall, with full execution beginning on January 1, 2008.
by on Jul 9, 6:23 PM
Robbins Bros. hired alPunto Advertising as its Hispanic agency of record. New Spanish language advertising will begin this summer in Southern California.
by on Jul 9, 6:23 PM
Aflac has expanded its agency roster by adding Momentum Worldwide and Zubi Advertising to handle event activation and Hispanic marketing. The Kaplan Thaler Group continues to serve as lead creative agency and Fitzgerald+CO continues to handle media planning and buying.