by on Jul 9, 6:23 PM
TBWA/Chiat/Day and McCann Erickson are the two remaining agencies competing for creative duties on Applebee's estimated $180 million account.
by on Jul 9, 6:23 PM
mediaHUB from Mullen has been named media agency of record for Timberland, a footwear and apparel brand. mediaHUB will handle planning, buying and analytics, across all media platforms. The agency bested three finalists for the win.
by on Jul 9, 6:23 PM
Dell has parted ways with BBDO, which handled its consumer TV and print work.
by on Jul 2, 3:15 PM
Buick moved creative chores on its $160 million account from McCann Erickson to Leo Burnett. In addition, General Motors also shifted creative duties on GMC from Lowe to Leo Burnett.
by on Jul 2, 3:15 PM
Kraft Foods awarded its Kraft Singles account to Nitro New York. The assignment will cover marketing communications in both the United States and Canada. The agency bested DDB, DraftFCB and mcgarrybowen for the win. The account is valued at $40 million.
by on Jul 2, 3:15 PM
Domino's pizza has parted ways with its lead national creative agency, JWT, on its estimated $170 million account.
by on Jul 2, 3:15 PM
Mullen was named agency of record for Casey Family Programs, a foster care and child welfare services provider.
by on Jul 2, 3:15 PM
Mediaedge:cia has been awarded the $900 million Paramount Pictures International and Paramount Home Entertainment global media account.
by on Jul 2, 3:15 PM
BBDO was awarded creative duties on the $35 million Splenda account.
by on Jul 2, 3:15 PM
Chevron added mcgarrybowen to its agency roster, tapping it to create a corporate image campaign.