• Applebee's
    TBWA/Chiat/Day and McCann Erickson are the two remaining agencies competing for creative duties on Applebee's estimated $180 million account.
  • mediaHUB - Timberland
    mediaHUB from Mullen has been named media agency of record for Timberland, a footwear and apparel brand. mediaHUB will handle planning, buying and analytics, across all media platforms. The agency bested three finalists for the win.
  • Dell - BBDO
    Dell has parted ways with BBDO, which handled its consumer TV and print work.
  • Buick, GMC - Leo Burnett
    Buick moved creative chores on its $160 million account from McCann Erickson to Leo Burnett. In addition, General Motors also shifted creative duties on GMC from Lowe to Leo Burnett.
  • Kraft Singles - Nitro
    Kraft Foods awarded its Kraft Singles account to Nitro New York. The assignment will cover marketing communications in both the United States and Canada. The agency bested DDB, DraftFCB and mcgarrybowen for the win. The account is valued at $40 million.
  • Domino's - JWT
    Domino's pizza has parted ways with its lead national creative agency, JWT, on its estimated $170 million account.
  • Mullen - Casey Family Programs
    Mullen was named agency of record for Casey Family Programs, a foster care and child welfare services provider.
  • Mediaedge:cia - Paramount Pictures
    Mediaedge:cia has been awarded the $900 million Paramount Pictures International and Paramount Home Entertainment global media account.
  • BBDO - Splenda
    BBDO was awarded creative duties on the $35 million Splenda account.
  • Chevron - mcgarrybowen
    Chevron added mcgarrybowen to its agency roster, tapping it to create a corporate image campaign.
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