Hill Holliday, Global Hue and Zenith have been selected to provide account service and creative support to advertising efforts in Verizon Wireless' local markets nationwide. Hill Holliday will be
responsible for the strategy and creative support for all local advertising. The account will be handled by Hill Holliday's Erwin-Penland unit in Greenville, S.C. Global Hue, in an extension of its
role as multicultural agency for national advertising, will be the lead multicultural agency for the company's local markets. Lastly, Zenith New York, currently responsible for national advertising
media planning and buying, will add to its duties the coordination and support of local efforts in markets throughout the country.
