BIZ DEV: VML Appointed AOR For Greater Miami Convention & Visitors Bureau

Miami tourism organization Greater Miami Convention & Visitors Bureau (GMCVB has named VML its new global marketing agency of record. The appointment came after a formal review resulting in a four-year contract with an additional one year option for the WPP agency.

In the U.S. the organization spent a little more than $1 million on ads in 2015 according to Kantar Media. VML is tasked with driving incremental domestic and international visitors for vacation and meetings to Greater Miami by growing the brand globally. Services will include brand strategy, strategic planning, media planning and buying as well as creative development.

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