Mariloff, a diamond wholesaler, has hired TM Interactive as its interactive agency of record. TMi will handle creative, online, direct mail, media planning and buying, and point-of-purchase collateral. Previously, advertising and marketing duties had been handled by various sources, including Dallas-based Quicksilver. Billings are estimated at $3 to $5 million the first year. TMi's first assignment is to develop a holiday campaign consisting of targeted direct mail, e-mail, and creating a holiday catalog for distribution in its Atlanta and Dallas showrooms. The agency will also create an e-commerce site set to launch next year.

Brokaw has been named agency of record for The Fitness Experience, a specialty fitness equipment retailer with locations across the Midwest. The new campaign includes radio, print, direct mail and outdoor components. Spending was not disclosed.

First-year NBA team the Charlotte Bobcats has named Boone/Oakley, Charlotte to handle its account during the 2004-2005 season. The account consists of TV, outdoor, print, radio and guerrilla advertising components. Boone/Oakley replaces Wray Ward Lasseter, Charlotte.

Tommy Hilfiger has awarded European media planning and buying to Interpublic Group's Initiative & BrandConnection. The account will be handled by Initiative's international team based in Paris, supported by BrandConnection in the Netherlands. Gross billings are estimated at $25 million.

Without a review, Spring Break Travel has named Republik, Durham, as its first agency of record. A six-figure budget will go to direct mail, outdoor and event marketing. Republik's first work will break Jan. 2005.

Diet Pepsi's estimated $35 million account is in review. The company will hear pitches from DDB, TBWA/Chiat/Day, and incumbent BBDO.

Brodeur Worldwide, a unit of Omnicom Group, has been selected by OneNeck IT Services to manage its communications efforts. Brodeur's Phoenix office will lead the account, supported by its San Francisco and Boston offices. For its campaign entitled, "Voice of the Customer," Brodeur Worldwide will create customer case studies and sales force communications tools. Spending was not disclosed.

Jaguar Cars has placed its global advertising and direct marketing accounts in review. Industry sources estimate the account value at $84 million.

StarLink Worldwide has been awarded planning and buying duties for Italian-based Natuzzi, a leader in leather upholstery and Italy’s largest furniture manufacturer. StarLink will be handling all media strategy and investment for Natuzzi’s entire North American market. Spending was not disclosed.

MindShare has been awarded Unilever's whopping European media account, estimated at $1.2 billion. The agency beat Initiative and Carat for the win.