by on Nov 8, 12:00 AM
Reebok has moved some of its creative ad duties over to McGarry Bowen, from Arnell Group. Spending was not revealed.
by on Nov 8, 12:00 AM
There are four agencies left standing for Comcast Cable's creative account. They are: GoodbySilverstein & Partners, San Francisco; The Richards Group, Dallas; Deutsch, Marina del Rey, Calif. and DDB. Spending was not revealed.
by on Nov 8, 12:00 AM
Stein Rogan + Partners has been named agency of record by Tacit Networks, a provider of Wide Area File Services solutions. The campaign includes print and online advertising, a new Web site, direct marketing, and Webinars. Spending was not revealed.
by on Nov 8, 12:00 AM
Travel and leisure agency ISM has been chosen by The Crane, a Caribbean resort, to launch a positioning and creative campaign. New advertising is currently running on the island, with print ads set to launch next year. Spending was not disclosed.
by on Nov 1, 12:00 AM
AutoZone has placed its estimated $90 million account in review. The account is presently handled in-house.
by on Nov 1, 12:00 AM
Sanofi-Aventis, a pharmaceutical company headquartered in France, has awarded Euro RSCG Life the global advertising account for the thrombosis treatment Lovenox and for Lantus and Apidra diabetes treatment. The assignment includes advertising, medical education, public relations, medical DTC and interactive in 60 countries including the 12 major worldwide markets. Spending was not disclosed.
by on Nov 1, 12:00 AM
Texas Instruments has placed its global ad account into review. Spending was not revealed.
by on Nov 1, 12:00 AM
Porsche has placed its estimated $45 million U.S. media planning and buying account into review. PHD, New York, presently handles the account.
by on Nov 1, 12:00 AM
Leap Wireless International, a provider of wireless communications services, has hired Element 79 Partners to create its latest campaign effort. The new campaign will focus on promoting Cricket, Leap Wireless' value of wireless services, including unlimited long distance and will consist of print, radio and television components. Media planning will be handled by PHD US. Spending was not revealed.
by on Nov 1, 12:00 AM
VISIT FLORIDA has selected CKPR to help restore positive perceptions about Florida as a travel destination in the wake of an active hurricane season. In addition, CKPR was chosen to launch a program titled “Downtowns and Small Towns.” The account will be managed out of CKPR’s Orlando office, with support from the agency’s New York office. CKPR beat out finalists Fleishman-Hillard, Lou Hammond & Associates, and Yesawich, Pepperdine, Brown & Russell. The account is valued at more than $175,000.