Horizon Media has been awarded the media buying and planning account for Vivendi Universal Games. The account’s media spending is estimated at $25 million. The account was won after a review and will
be handled by Horizon’s Los Angeles office. Kovel/Fuller, Culver City, Calif., was the incumbent. Additionally, VU Games has also chosen Black Lab, an independent agency based in Venice, Calif., to do
creative work for a video game due out next year.