• by November 22, 2004
Samsung Electronics has appointed numerous WPP agencies to handle its global brand marketing programs. The win includes ad development, market research, and media planning and buying. J. Walter Thompson will provide global management of the account; Berlin Cameron will serve as the lead creative agency; and Group M will oversee media planning and buying. Research International and Landor Associates will provide additional support to the account, which is valued at $200 million.
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