Horizon Media has been tapped by AEG Live, an L.A.-based collection of companies devoted to high profile live entertainment events, to handle the media planning, buying, and promotions for their
current production, Celine Dion’s “A New Day…” at The Colosseum at Caesars Palace in Las Vegas. The campaign will include local TV, radio, and print components targeting several Las Vegas feeder
markets, including Los Angeles. The incumbent agency was Mediacom. Billings are not being disclosed.
