Following a review, Blue Chip Marketing Worldwide was named North American shopper marketing agency of record for McCormick & Co., maker of spices, seasonings and flavor products. The agency will
support McCormick's U.S. and Canadian Consumer Products Divisions, driving efficiency and increasing capabilities across the business units. The Chicago-based agency has been working with McCormick on
various shopper marketing projects since January, 2016.
"It is a remarkable opportunity to work with a company like McCormick, whose flavors are enjoyed around the world every day," said Stanton
Kawer, worldwide chairman and CEO of Blue Chip Marketing Worldwide. "We're honored to bring our own flavor as we look to grow McCormick's North American business."