RPM Advertising was selected to create a marketing campaign for Terlato Wines' Riondo Prosecco brand in an effort to set Riondo apart from other Prosecco brands. The Italian for Summer campaign
launched in early August, featuring online and print components. "We chose to partner with RPM Advertising because of its longstanding reputation for building brand equity," said Dave Lane, president
and chief operating officer of Terlato Wines. "We were also impressed with the originality that its talented team brings to the table."